The Role of Community Management in building Brand Loyalty The Role of Community Management in building Brand Loyalty Brand Loyalty is a bit of a holy-grail kind of thing – everybody’s looking for it, it’s hard to find and once you’ve found it, you’re scared someone will take it from you… This is because in …
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A recommendation I first heard about the Pace Layer Model in Louis Schulze’s Podcast FUTUR3 when Martin El-Khouri was a guest and it struck me immediately and got stuck in my head. So, I’ve had this topic on my „list of potential LinkedIn-Posts“ for quite some time… Originally I wanted to write my own LinkedIn Post on this but during …
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What is a Community? The rise of decentralized technology and blockchain has paved the way for the emergence of Web3 which promises to deliver a more democratic and open internet. Web3 projects are designed to bring communities together, but is the term “community” being used accurately? A community is typically defined as a group of people …
Big brands are building on Polygon – here’s why In the last months, we’ve seen a myriad of big brands venturing into Web3. Reddit, Inc., Starbucks, The Walt Disney Company, The Coca-Cola Company are just a few examples and interestingly enough, they all chose the #Ethereum scaling network Polygon as their blockchain of choice. How come? Ryan Wyatt, the CEO of Polygon …
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The Web3 community has their own terms, lingo and abbreviations It’s not a secret that each community forms its own terminology and specific lingo. This is a natural process but doesn’t really help outsiders when they enter into a new space. So we’ve figured, it would be helpful to provide you with an introduction into …
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By Dominic Klopsch – Co-Founder TIVAN Consulting Memes are a powerful tool for Web3-Projects! Let’s find out why and how you can use them! Memes have definitely matured from their pubescent role of “funny internet pictures” to a defining factor of humor. And this impacts not only our private interactions but it has become one …
How to effectively use Memes for Web3-Projects and Communities! Read More »
By Dominic Klopsch – Co-Founder TIVAN Consulting Andreas Antonopoulos knows quite a bit about Bitcoin and Cryptocurrencies. In the Netflix-Documentary „Cryptopia“ he said something that caught my attention: „Cryptocurrencies represent a litmus-test for governments. It reveals how much your government believes in the fundamental freedoms and human rights because if they don’t trust their own citizens to have control …
„Dunning-Kruger-Effect“OR„Why the loudest are probably not the smartest“ The graph you see could be the floor-price development of yet another NFT-collection but it’s not – it’s the graph for the Dunning-Kruger-Effect. ? The Dunning-Kruger-Effect describes a so-called „hypothetical cognitive bias“: It states that people with low competence are very confident in their abilities, while at …
By Dominic Klopsch – Co-Founder TIVAN Consulting In this Article, you will learn about how Skeuomorphism can help us to increase adoption of Web3, what it actually means and how it is used as a principle! So let’s dive right into it! „Skeuomorphism“ – make new things look like you know them Skeuo-What? Sounds like …
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By Dominic Klopsch – Co-Founder TIVAN Consulting How can we make crypto and web3 safer? Innovate! Services like EternalProxy or Vulcan are providers of such innovation! “It’s a trap!” – Admiral Ackbars’ famous quote is something that can be yelled out quite often in the NFT-space. I’m convinced the way to solve the massive amount …
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